INDIANAPOLIS – Kentucky Wesleyan College has signed an exclusive agreement with Learfield Licensing Partners announced this week.  Learfield, a trademark management company specializing in collegiate licensing and branding, will be the representative on behalf of the college and its licensing program moving forward.
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Kentucky Wesleyan College, located in Owensboro, Kentucky, is a small-private institution with an enrollment of nearly 700 students. The Panthers compete at the NCAA Division II level as members of the Great Midwest Athletic Conference. Among the South's Top-15 best regional colleges in the U.S. News & World Report, Kentucky Wesleyan is dedicated to meaningful collaboration and partnership within its community through initiatives like "Friday After 5," where the new Panther Athletics brand identity was released in August.  KWC is a United Methodist four-year college, which has a strong reputation for a rigorous academic environment and vibrant campus life experience. Over 3,000 of Kentucky Wesleyan's 8,000 alumni live in the state of Kentucky.
Learfield Licensing has been hired to help maximize exposure opportunities for Kentucky Wesleyan through aggressive retail merchandising and brand development, along with handling the day-to-day management duties of the college's trademark licensing program.
"We are very excited to be working with Learfield Licensing, and expect their strength in regional brand development from a small college level to positively impact our licensing program" said
Brad Moore, Kentucky Wesleyan's associate athletic director of external operations. "We are excited to implement retail distribution and product selection in the community and expand our brand at the Panthers Den. The enhanced online storefront will be easily accessible to our alumni, parents, students and fan base around the country."
"We are excited to be partnering with Kentucky Wesleyan College," said Bob Bernard, president and CEO of Learfield Licensing. "Kentucky Wesleyan has rich traditions and a vibrant fan base, and we look forward to expanding their retail footprint and using licensed merchandise as a vehicle to tell the Panthers brand story to a wider audience."
Learfield Licensing Partners is a world-class licensing firm whose services and success align perfectly with Learfield's history, strength and reputation within the industry. We strive to provide the best practices and strategies in the industry to properly protect and promote our clients' brands, and couple that with new resources and strategies for growth with help from Learfield, which has a deep presence in the college athletics landscape.
Learfield manages the multimedia and sponsorship rights for more than 120 collegiate institutions, conferences and arenas, and supports athletic department's at all competitive levels as title sponsor of the Learfield Directors' Cup. For more than four decades, Learfield has connected brands to the excitement, passion, tradition, fun and fans of college sports and now leverages multiple platforms and partnerships through distinct offerings through its affiliated companies.Â
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